I Give Up…

I give up….

Ahahah gotcha!

No I’m not giving up on teh internet monies yo, sorry to disappoint.

I’m just giving up on finding a full-time virtual assistant, for the time being at least.

Man, it just wasted so much of my time; hours upon hours of training and orientation and then they just disappear and I’m back at square one.

Take epicskillz.com for example.

3 guys have tried their hands on it now and all of them have left me hanging in mid-air and not one even completed the re-design.

I’m just so annoyed that I’ve decided to handle everything myself for now.

I just made a whole bunch of creatives for my new campaigns etc and it wasn’t that bad, guess I just need to get used to it.

As for epicskillz.com, I’m waaaaay under-achieving here, and I really need to bang out my final design once and for all, get something that doesn’t get shitted on by other affiliates, something that I would be proud to show the better half.

This CSS and formatting stuff is getting on my nerves though, I just need to tide it over once and for all.

Once we’re all I intend to keep the design for a long long time while I keep producing excellent content for you guys who drop by occasionally.

Thanks for listening, kthxbye!

SebastianMarshall.com

Once in awhile, you stumble into a blog so good that you go ZOMG how come I never even heard about this before?!

SebastianMarshall.com is one such blog.

It’s written by a Sebastian Marshall (surprise surprise) and to be honest, I’m not really sure what he does for a living, except that he writes about very interesting things and seems to know ALOT about history and basically spends his life visiting other countries.

He’s not in the affiliate marketing space, he probably despises us lol, but he’s a staple in my Reeder subscription on my iPad.

Here’s one of his posts which I felt was really good and applicable to my life.

He makes a very “duh” point about the correlations that gaming has to do with life:

It takes far more time to research how to run a specialist economy in Civ IV than it does to optimize your personal finance infrastructure.

If you think about it, it’s true!

If I applied the enthusiasm I had about scouring the net about Warcraft 3 and DOTA onto my business and life, and spent the time I spent playing those games into building campaigns, I’m sure I would have hit 5 figures lol.

One last bit of his post I wanted to share here.

In a video game, you don’t personally identify with the results. If you get ambushed in Darklands and your party gets wrecked, you feel annoyed for a moment, then you reload or start a new game. But when you reach out to someone you don’t know and they don’t write back, you take it personally. At least, most people do. I think this holds people back. You can’t take things personally… there’s cause and effect. You have some influence over cause, and no direct influence over effect. You try to do interesting things in the world, and sometimes it doesn’t work. Shrug. Reload the game or start a new one. You have to look at it like this when you’re trying to meet people or do business or sell or whatever. If you invest all your identity and emotion and hopes and dreams into something, it becomes massively stressful and neurosis inducing. Try to dissolve that.

In a (well-designed) video game, you get an enjoyable learning curve. You get into the game, you start learning how to play, you gradually move up in skill and difficulty… in the best games, this is extremely fluid. You’re always challenged a little bit. Real life doesn’t work like this. You start off MASSIVELY terrible and ignorant and there’s a ton of things you need to know to even get started adequately. Once you get those down, you go through a really enjoyable growth phase… but then you plateau for a while, and need to work at it to get more gains.

So there, check out his blog, I think you’ll love it.

The Golden Equation of Affiliate Marketing

This is a little bit of a philosophy thing I first heard about from Jonathan van Clute whom I really look up to, and has really changed the way I do business.

It helped me look at profits and losses in a different light, so I’m hoping to pass on the information to you guys.

There are 4 types of consequences when you set up a campaign, whether it’s in the dating niche, the finance niche, health, biz opp, whatever:

  1. You make a Small Profit
  2. You make a Small Loss
  3. You make a Big Profit
  4. You make a Big Loss (Amen)

With me so far?

Good.

So, the first thing you need to do is to make the small losses and small profits cancel each other out. These are the “testing” campaigns.

Basically, set a small budget when you’re testing new campaigns, ditch ‘em if they do not work, keep’em or expand ‘em if they prove to be profitable.

Big Profits are the wet dreams of all affiliate marketers but alas, they are not to be expected all the time, and even if they take place, they often start off in the Small Profit, or even the Small Loss category.

Testing and scaling are the keys to turning the Small Profits and Small Losses into Big Profits.

The final part to the equation is the key.

The Big Loss.

Repeat after me.

“NEVER TAKE A BIG LOSS.” –EpicSkillz.com

This is the bane of all affiliate marketers, and yet it happens all the time.

- Newbie marketers who think a new campaign “looks great” and set a daily budget to $5000 per day is going to take a Big Loss.

- Tracking going down on a campaign that’s spending $500 per day = Big Loss.

- DNS propagation taking place between a server that has your new LPs and one that has NO LPs = Big Loss. (Shite, don’t ask me how I know..)

Notice the common characteristic in the above?

THEY CAN ALL BE AVOIDED WITH DUE DILIGENCE, THANK GOD!

Here’s how:

- Set a small daily budget at the start, no matter how positive you are about the prospects of a campaign; you just never know!
- Spend the damn money in a good web host, if you’re serious at all at getting into the game!
- Make sure your webhosts are aware of the nature of your online activities so they are able to advise you appropriately when you are switching!

What happens when you abide by the golden equations of marketing?

Small Profit – Small Loss = 0
Big Profit – Big Loss = X (Where X = Net Earnings)
Big Loss = 0
So Big Profit – 0 = X

Therefore X = Big Profit!

Simple?

Makes sense?

Now put on your mathematics lenses and analyze your CPVLab/Prosper202 stats with the Golden Equation!

Are you doing anything that could potentially result in Big Losses?

Are you doing enough to transform the Small Profits and Small Losses into Big Profits?

Now, go make some money!

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